Let’s say you have just opened an online store. As every business owner you care about opinion that people have about your store. Anytime someone has a question, doubt, complain and expresses it on your facebook fanpage or directly on your website – you politely answer. You simply care, because you want your customers to be satisfied.
What if some of the questions, doubts or complains are expressed in other parts of the internet, without appropriate tags? If you’d know about it, you’d still do the same – politely answer. But you are not aware. You’re busy with your online store – why would you spend a whole day in the internets looking for bad opinions?
Brand monitoring is basically that – it looks for so called “mentions” and notify you. You save time on looking by yourself and expand your territory to other areas of the internet than your website. It helps to adapt to the real live feedback and in the end deliver better value to receivers.
More and more people from IT community start to show their presence in the internet. Writing about stuff that interests them – technical or not. Probably most of you already have a blog (or planning to start one). Just like me. All those people faced the same problem – which engine use for my blog? Just like me.
Of course, it would be highly inefficient to just start to write custom blog engine, just to have my own blog. We all had to choose something already implemented and verified.
That’s where WordPress enters the scene. It’s a working piece of software, verified, easy and customizable. Probably those are the reasons why 29% of the internet run on WordPress. As any tool – it’s not perfect. It solves my problem, though.
Supporting and maintaining an old and inefficient websites bring us a lot of problems and stress. Especially when a website was started a long time ago in already pretty outdated technology and architecture, but somehow it succeeded and can’t handle its own popularity. What a coincidence, I have the website exactly like this one! And recently I’ve managed to get rid of one stress point, at least for now. All this thanks to benefits of one particular public cloud service.